VeChain signs $100 million sponsorship deal with UFC

09.06.2022
The blockchain developer will have access to an audience of 900 million viewers in 175 states.

A sponsorship agreement was signed on a long-term basis between the creator of the VeChain blockchain, the UFC mixed martial arts company. The cost estimate of this contract for the next five years is about one hundred million dollars, as reported by the Journal, citing a source.

The cryptocurrency organization will take part in all activities related to the company's sports activities, the number of television viewers of which will be approximately 900 million in 175 states. VeChain will be able to take part in the popularity indicators of official UFC participants. This agreement includes bonus rewards for participants in the battle, issued every year from the ambassador of the VeChain Foundation.

UFC VeChain will debut on Saturday, June 11th. The UFC 275 event is scheduled to take place at the Singapore Stadium.

VeChain is on the 35th place in the list of the largest generating digital currencies. Its total estimate is 2.2 billion dollars. The altcoin blockchain is used in the field of logistics, automotive, medicine, energy sector, etc.

In July 2021, cryptocurrency wallet and digital currency trading platform Crypto.com signed an agreement with UFC partner. The platform is required to pay the UFC $175 million over 10 years.

A little earlier, at the end of 2018, the Litecoin Foundation became a partner with the UFC, as a result of which the cryptocurrency logo was revealed in the octagon at the Los Angeles site, where UFC 232 was held on December 29, 2018.

Need to speed up the application process? Use the Telegram bot from the ICESATOSHI service!

Telegram bot